
About the agency
An independent alternative
Independent, boutique and director-led — representing premium homes across London, Hertfordshire and Essex.
Why the agency was founded
Clarity, presentation and a well-managed process.
Property by Alexander was founded to offer a more refined and thoughtful alternative to traditional high-street practices, with an emphasis on clarity, presentation and a well-managed process.
The agency offers a discreet, personal and well-managed service built on trust, clarity and attention to detail.
Personal service principles
- 01A select number of homes at any one time
- 02Professional photography, detailed floorplans and carefully written descriptions
- 03Pricing and strategy shaped by market insight and your objectives
- 04Viewings managed attentively, with feedback communicated promptly
- 05Negotiations approached with calm confidence and discretion
- 06Kept fully informed from launch through to completion
“Clarity, discretion and meticulous attention to detail.”
The guiding principles of the agency
About Alexander
Alexander Christodoulou
Founder & Director
Alexander has built his career representing homes across London, Hertfordshire and Essex, specialising in premium residential property. His approach is defined by clarity, discretion and meticulous attention to detail.
Having worked within respected estate agencies, he founded Property by Alexander to create a more personal, calm and considered selling experience. Whether selling a family home, a period conversion or a high-value apartment, his focus is on a professional and seamless experience.
Service regions

Begin a conversation
Begin with a conversation, not a contract.
Whether you are preparing to sell or simply exploring the market, Alexander is happy to talk it through.
